Hosted by


Nativa Multicultural Communications is proud to sponsor the next Collectivo event which will be held on January 21, 2015 in Phoenix. The topic of the event is ‘Marketing to Latinos in 2015′ where Nativa’s own Eric Diaz will lead a discussion and activity session about the nuances in Hispanic marketing for the new year.

Attendees to this event will be treated to an interactive format where they will participate in activities that teach them the newest trends in Hispanic marketing while maintaining a fun and casual environment.


Among other topics attendees can expect to learn about:
- Arizona Hispanic Millennials – how to reach this group?
- The growing total market approach by large brands
- Use of Spanglish in Hispanic marketing
- Hispanic agencies going mainstream, is 2015 the year?
- Which social media channels Hispanics use most


Coworking on 15th Ave (3428 N 15th Ave) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This will be great.


Remember that ALL Collectivo events have:

1. An educational presentation...(always!)
2. Open Bar (craft beer/wine...always!)
3. Free to attend...(always!)


Resources: 

 

http://www.adweek.com/news/advertising-branding/heres-why-brands-are-speaking-spanish-general-market-ads-158448

 

http://www.forbes.com/sites/avidan/2014/11/09/11-marketing-trends-to-watch-for-in-2015/

 

http://www.mediapost.com/publications/article/220256/hispanics-lead-stats-in-social-media-usage.html?edition=

 

http://www.mediapost.com/publications/article/235057/hispanic-millennials-not-what-you-think.html

 

http://corporate.univision.com/2012/05/understanding-hispanic-millennials/

 

http://www.emarketer.com/Article/US-Hispanic-Millennials-More-Receptive-Mobile-Ads/1010925

 

http://www.hunterpr.com/who-we-are/articles/eMarketer_US_Hispanic_Millennials-Bridging_Cultural_and_Technology_Gaps%20%281%29.pdf

 

http://gaia.adage.com/images/bin/pdf/Hispanic%20Millennials.pdf

 

http://www.latinpost.com/articles/22616/20141001/hispanic-millennials-are-not-acculturating-theyre-shaping-the-broader-culture-theyre-at-the-center-of-your-brand.htm

 

http://www.mediapost.com/publications/article/240996/8-seismic-changes-to-the-hispanic-market.html

 

http://www.hispanicprblog.com/pbs-to-air-special-focused-on-hispanic-influence-in-the-advertising-and-marketing-industry/

 

http://felipekorzenny.blogspot.mx/

 

http://www.prnewswire.com/news-releases/an-agency-is-born-pinta-opens-its-doors-to-reinvent-the-art-of-cross-cultural-marketing-239260901.html